Etsy Seller Interview With Paula McNulty Designs

I spoke to Paula, owner of Paula McNulty Designs to get her thoughts about selling online , and on Etsy specifically!

Paula McNulty
Paula McNulty

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Tell us a little about your shop and who you are.

My shop is Paula McNulty DesignsOpens in a new tab., and I create artistic bead embroidery jewelry incorporating polymer clay cabochons, and polymer clay hair accessories & gifts.

My work is mostly aesthetically inspired with fantasy, fairycore, celestial, gothic, and cottagecore being my focused themes.


Bracelet by Paula McNulty Designs

How long have you been selling on Etsy?

I started my first Etsy shop, Hugsbeads, in 2018 as a side hustle alongside a part-time job teaching preschool and being a mom to 4 boys.

During the pandemic of 2020, my preschool position was paused, and I knew it was now or never to really make a go of my business full-time.

I opened a new Etsy shop “Paula McNulty Designs” with a more focused market in mind, and started my own website paulamcnulty.comOpens in a new tab..

Hair clip by Paula McNulty Designs
Barrette by Paula McNulty Designs

What’s the hardest part about selling online?

For me, it was initially learning how to run a business without thinking it’s no longer a hobby. 

Becoming serious about putting the legalities of running a business ahead of the fun production side of things took a lot of research. 

I sought a lot of advice from people who had done it before me. 

Everything seemed new and had a time-consuming learning curve, but looking back, it was the best thing to do to get all my ducks in a row. 

The bad news is you never stop learning. Things are always changing!



What’s your daily routine like?

 I am mostly a made-to-order shop. 

I won’t lie, my hours are long! Mostly 12-hour days, but I keep a tight schedule and I know what needs to get done for orders to be shipped on time. 

In between work, I am chauffeuring teen twins to and from school and afterschool activities and I cook dinner each night & work out.

I also do in-person shows 3-4 times a year which also takes a lot of preparation and planning throughout the year.


Earrings by Paula McNulty Designs
Earrings by Paula McNulty Designs


What advice would you give to someone who wanted to start selling online?

Do your research first. 

Really learn about the target market you want to reach. 

Start social media before you launch to get your name out there into the world and build excitement about what you have to offer. 

Do your homework on the legal and technical aspects of starting a business. 

And one last piece of advice, running your own business is an emotional rollercoaster with highs and lows and everything in between. 

Find a good support system as working for yourself can be very isolating. Surround yourself with good people and join online community groups.


Statement necklace by Paula McNulty Designs
Statement necklace by Paula McNulty Designs

Connect with Paula online at:
Opens in a new tab.
www.paulamcnultydesigns.etsy.comOpens in a new tab.

paulamcnulty.comOpens in a new tab.

Instagram @paularealms

Facebook @paulasrealms1

Kara Buntin

Kara Buntin has run a profitable home-based business since 1999, and has a background in art, theater design, and cake decorating. She's a top Etsy seller with over 51,000 sales on Etsy and her own website, and helps other home-based business owners with their business goals and SEO. She founded the Artisan Shopping Directory website to promote the artisans who are members of her EShop Success marketing program.

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