Etsy Seller Interview With Sherri O Designs

In this interview, I talked with Sherri, owner of Sherri O Designs, and Sherri O Dyeworks on Etsy.

Some of the links in this article are affiliate links that will pay a small commission at no cost to you if they’re used to purchase something.

Tell us a little about your shop and who you are.

I’m Sherri and I own Sherri O Dyeworks on Etsy. My website is

I sell hand-dyed scarves, linens, and home decor.

Dyed table linens from Sherri O Dyeworks
Dyed table linens from Sherri O Dyeworks

How long have you been selling on Etsy?

On Etsy as Sherri O Dyeworks since 2018.

Dyed scarf by Sherri O Dyeworks
Dyed scarf by Sherri O Dyeworks

What’s the hardest part about selling online?

I think it’s knowing what people will want to buy.

Dyed blankets from Sherri O Dyeworks
Dyed blankets from Sherri O Dyeworks

What’s your daily routine like?

So much of running a handmade business has nothing to do with making products!

I start my day by reviewing what needs to be done… orders to fill, upcoming events to prepare for, administrative tasks to be dealt with, and items to be made and/or dyed.

From that point, it’s just a matter of doing what needs to be done, I don’t really have a set routine.

While it varies from day to day and season to season, I probably spend about 1/3 of my time on administrative activities (planning, finances, education, etc.), 1/3 on marketing (product photography, social media, creating listings), and 1/3 on actually making the products I sell.

Dyed dinner napkins by Sherri O Dyeworks.
Dyed dinner napkins by Sherri O Dyeworks.

What advice would you give to someone who wanted to start selling online?

Getting seen is hard work! Just because you put up a website or list items on Etsy doesn’t mean people will find and buy them, even if it’s a great product.

You have to put in the time and effort to learn about SEO, algorithms, and social media; and you have to keep putting yourself out there consistently.

Find Sherri O Designs on Facebook, and on Instagram using @sherriodesigns

Sherri O Dyeworks on EtsyOpens in a new tab.

SherriODesigns.comOpens in a new tab.

Kara Buntin

Kara Buntin has run a profitable home-based business since 1999, and has a background in art, theater design, and cake decorating. She's a top Etsy seller with over 51,000 sales on Etsy and her own website, and helps other home-based business owners with their business goals and SEO. She founded the Artisan Shopping Directory website to promote the artisans who are members of her EShop Success marketing program.

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