Etsy Seller Interview With Susan of Back To Nature Goat Milk Soap

In this interview, Susan of Back To Nature Goat Milk Soap and Boston Post Dairy tells us about her business and daily routine as an Etsy shop owner.

Susan of Back To Nature Goat Milk Soap
Susan of Back To Nature Goat Milk Soap

Some of the links in this article are affiliate links that will pay a small commission at no cost to you if they’re used to purchase something.

Tell us a little about your shop and who you are.

I’m Susan Blouin, and my Etsy store name is Back To Nature Goat Milk SoapOpens in a new tab.. I own Boston Post Dairy LLC with my sisters.

Boston Post Dairy is our farm which includes Back To Nature Goat Milk Soap.

We also have a storefront where we sell the products that we make (cheese, maple products, and bath and body products) and we also sell other Vermont-made products.

In my Etsy shop, I sell Bath and Body products (goat milk soaps, goat milk lotions, solid body lotion, salt scrubs, goat milk shaving soaps, bath soaks, lip balms, and essential oil roll-ons.)

How long have you been selling on Etsy?

Since March 2008

Back To Nature Goat Milk Soap
Back To Nature Goat Milk Soap

What’s the hardest part about selling online?

Staying focused on one project, I tend to want to do everything and was pulled in a lot of different directions in the beginning.

I am a people pleaser, so wanted to try to make everyone happy.

Now I do what I like, and I don’t tend to take custom order since my regular products keep me very busy.

Back To Nature Goat Milk Soap gift box
Back To Nature Goat Milk Soap gift box

What’s your daily routine like?

When I get to the store in the morning, I open the shop, check emails, and weigh out and start my oils melting to make a batch of soap.

While they are melting, I work on billing, receiving and inventory for our business (we also make and sell goat and cow’s milk cheeses, and specialty maple products.)

We usually have someone to run the cash register, but if we are shorthanded, then I help with customers during the day.

While customers are browsing, I usually work on the orders from Etsy and our website that need to go out.

There are two of us that ship orders, we have two separate Etsy shops, one for our maple specialty products and one for the bath & body products.

Back To Nature Goat Milk Soap
Back To Nature Goat Milk Soap

What advice would you give to someone who wanted to start selling online?

It’s like everything else in life, you must work at it to keep everything up-to-date and current.

Business in general is fluid and needs to keep changing, improving, and growing.

You will get lots of feedback, online and in person. Listen and discern what may or may not work for you.

Constantly strive for great customer service, but you shouldn’t take everything personally. Some reviews are just not worth your time worrying over.

But if it’s something that can improve your business, you should try to learn and grow from it.

Back To Nature Goat Milk Soap products
Back To Nature Goat Milk Soap products

Find Susan online at:

www.naturalgoatsoap.etsy.comOpens in a new tab.

www.bostonpostdairy.comOpens in a new tab.

Instagram: @bostonpostdairy  

Facebook: Facebook/bpdstore

Kara Buntin

Kara Buntin has run a profitable home-based business since 1999, and has a background in art, theater design, and cake decorating. She's a top Etsy seller with over 51,000 sales on Etsy and her own website, and helps other home-based business owners with their business goals and SEO. She founded the Artisan Shopping Directory website to promote the artisans who are members of her EShop Success marketing program.

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