This is an interview with Tiffany, owner of RavynEdge on Etsy.
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Tell us a little about your shop and who you are.
Hi, my name is Tiffany Tinsley and my business is RavynEdge.
I sell sterling silver gothic jewelry, such as raven skull necklaces, talon pendants and earrings, dragon scale rings, and gothic window necklaces.
How long have you been selling on Etsy?
I’ve been selling on Etsy since 2008. My work always had a gothic flair, but I started out making costume jewelry inspired by Victorian and Steampunk styles.
A few years ago, I chose to focus on sterling silver and created all new designs that you can find in my shop today.
What’s the hardest part about selling online?
For me, the hardest part of starting a business is getting my products in front of the right people. My style and designs are not for everyone.
When I was doing in-person events, I would avoid regular craft shows because most of the attendees would be looking for more traditional or trendy styles.
Instead, I would try to find more niche shows.
Getting in front of the right people on Etsy and the Internet is much harder because there is so much competition.
What’s your daily routine like?
I am a creature of the night and I have the most energy after the sun goes down.
So I start my day very late by most people’s standards.
It begins with “breakfast” and I’ll spend an hour or so enjoying coffee with my husband who works at home as a voice-over actor.
My work day begins with checking emails and taking care of customers.
Afterward, I usually work on my Etsy shop, renewing or listing products, and making changes to existing listings.
If I need to take photos, I’ll do that before the sun goes down.
After dinner, I package up any orders and get them ready for the next day’s mail.
Another cup of coffee with my husband as we sit and watch a movie together, then it’s back to work!
This is when I prefer to do all my creative work and sculpt new designs.
More often than not, I’m doing the less fun but very necessary things like cropping and choosing photos for my Etsy shop and website, doing keyword research, writing descriptions, ordering supplies, planning social media, etc.
I also do most of my website updates and maintenance late at night so as not to interfere with anyone who may be shopping or browsing.
What advice would you give to someone who wanted to start selling online?
Don’t let trivial tasks prevent you from moving forward.
Running a business is work. There are many tasks that need to get done and it’s easy to get overwhelmed.
Some things will move the needle in your business, while others are less important or even busy work.
We can all get mired down in unimportant tasks and use them as an excuse to procrastinate. Know what is essential and get that done first.
You can find Tiffany online at:
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