In this interview, I talked with Tracey Lipman, whose business has the same name.
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Tell us a little about your shop and who you are.
My business is named after myself…Tracey Lipman. I sell clever accessories for smart women, thoughtfully designed purses, wallets, and pocket aprons
How long have you been selling on Etsy?
I have been on Etsy since 2009, this is my lucky 13th year!
What’s the hardest part about selling online?
The hardest part about starting a business is knowing how to run the business side of it.
In an ideal world, I would love to make things all day but if I don’t make it easy for people to find what I have I won’t sell anything.
It took me a long time to learn that. It also took me a long time to learn where to find the supplies I need and how to run the back end (the dreaded accounts and taxes.)
What’s your daily routine like?
My routine very much depends on which of my children are home and what they need from me.
On days that they are all out, I love to sew nonstop with Netflix or loud music on noise-canceling headphones.
When they are home they make fun of my dancing while I iron, so I spend less time with headphones and more time on the business side, accounts, photographs, social media, website maintenance, the tasks I can work on for a chunk of time and fit in between their needs.
What advice would you give to someone who wanted to start selling online?
Anything can sell online, really anything.
The hard part is finding the people who want to buy what you are selling (your target audience) and listing and promoting what you have in a way they will feel confident to buy from you.
Learn from experts, and find the right business coach for you.
There is so much to learn, it takes a while to get a business going. Coca-Cola didn’t become a household name overnight
Anything else you’d like to add?
Love what you do and don’t lose that passion.
It is really tough to run a business and very difficult to stay motivated if you lose your passion for what you do.
Your passion is unique to you and that is what makes you stand out.
Find Tracey on Etsy or on her website here:
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