Each Etsy shop has its own address, or URL. This is what you type into the web browser to get to your shop, and it’s the link that you’ll be sharing on social media and with customers to send traffic to your listings.
It seems basic, but there are a few ways that you can share your shop url, and some of them bring up different views of your shop. But how do you find your Etsy shop link to get started sharing it?
To find your Etsy shop’s url, go to your shop’s homepage and look at the browser address bar. An Etsy shop’s url, or web address, is the link to get to the shop’s homepage, and it will be displayed in the form of https://www.etsy.com/shop/(Your shop’s name here) at the top of the page (or the bottom on mobile.) If you copy that link, not including any characters that come after the shop name, that link will bring people directly to your Etsy shop.
Having said that, there are a few different ways that you can format an Etsy shop link to work, and sometimes different formats will bring back different page results. Read on for some special situations to be aware of!
Table of Contents
- How to copy and share an Etsy shop link.
- Using the subdomain version of the web address.
- How to share Etsy Listing Links.
- How do I share my Etsy shop link on Pinterest
- How to share an Etsy Shop Section address.
- How to link to a limited selection of items on Etsy.
How to copy and share an Etsy shop link.
To copy your Etsy shop link from the browser address bar, you don’t need to include anything that comes after the shop name. Depending on where you’re planning on sharing the link, you may or may not need to include the https://www part, either. For certain social media, you should use the entire address up to the shop name, but for other things, you don’t need to include that.
In general, the entire first part of the address is safest to share if it’s going to be a live link, just to make sure that the format is correct.
However, if you’re putting it somewhere that it’s not clickable, you might want to format it in another way that will also work, but is shorter and easier for people to type in.
One shorter version that works to get to your shop is the subdomain version (described next), which usually works like the longer link.
Using the subdomain version of the web address.
The subdomain version of an Etsy shop address is formatted as (shop name).Etsy.com. This is a shorter way to write the address, and it’s easier to share on social media in profiles, and on business cards. It’s not necessary to add the https://www part of the address, because it will be added to the address if someone types the short version into the address bar.
For example, putting acaketoremember.etsy.com into the address bar on a browser will automatically fill out the full https://www and take you to my Etsy shop.
As I mentioned, putting your shop address on things like business cards can use up a lot of space, so using the subdomain version is easier.
It’s also easier for people to type in and remember!
How to share Etsy Listing Links.
To share an Etsy listing link, go to the listing page and copy the URL up to the part that has the listing number. You don’t need to include anything past the listing number in order to have the listing show up. The title and any further tracking information in the URL isn’t needed for the page to be found when someone clicks the link.
Any code that comes after the title of the listing is tracking code that records where the click on the link came from.
You don’t need to copy that, it’s not a permanent part of the web address for the listing.
So if a link looks like this in the address bar: https://www.etsy.com/listing/1141175531/12-stand-up-vintage-valentines-day?click_key=7d1e48265ffffe07d09790f5b159d06ac5f1dd8b%3 A1141175531&click_sum=930d45e2&ref=shop_home_active_6&frs=1&sts=1
You only need to copy and paste this part to share the listing: https://www.etsy.com/listing/1141175531/
The rest is code that’s used to show (in this case) that the click came from the shop home page in active listings, but it’s not needed to find the listing again.
How do I share my Etsy shop link on Pinterest
Because of the way that Etsy creates links for social media pages, it’s possible that a click on a link from your posts could go to a page that displays other shops’ listings at the top of the page on desktop. Mobile devices might not do this, but the desktop version will.
Pinterest links are particularly notorious for this, so make sure that when you link to your listings you take a few extra seconds to make sure the link is formatted to eliminate the competition.
To format your links correctly on Pinterest keep the following tips in mind:
Don’t pin directly from Etsy using the Pinterest browser extension. This will result in a pin with a URL that you can’t edit, and other shops will be shown above your listing.
Use the Etsy Seller app to pin from the social media section in the marketing tab, since that doesn’t seem to display listings the same way.
If you’re pinning using a scheduler, alter the URL so that it will send people to the listing and eliminate the other shops’ listings.
To alter the link, add your shop name and a forward slash after the etsy.com/ in the URL, and right before the listing number. Doing that will eliminate the other shops’ listings that Etsy tried to show on your page.
For other social media it’s generally fine to use the listing link up to the listing number, but you can test out how it looks by logging out of your Etsy account and clicking the links to see what Etsy shows you!
If there are a lot of competitors’ listings being shown on your page, see if there’s a way to use the shop name in the link to eliminate that.
How to share an Etsy Shop Section address.
To share the address from a section in your Etsy shop, just click on the section, and copy and paste the URL that comes up in the address bar. If someone uses that link it will take them directly to the section of the shop that you want them to see.
This comes in handy if you want to send someone to only a select part of your shop for some reason.
It’s also useful if you have an OOAK or vintage shop, and your inventory changes a lot.
If you link to the section instead of specific items, people will be taken to the entire section if something has sold out, so they won’t get the “this item isn’t available” page.
This comes in handy for social media, especially on sites like Pinterest where people might be clicking links to items that they see pinned, but that might have sold out.
Use the full URL for these types of links, the whole thing is needed for these types of searches.
How to link to a limited selection of items on Etsy.
To link to a specific selection of things in your Etsy shop, you can search in your own shop for a specific term, then copy the URL for that search. When the link is used, it will take the person who used it to that same specific link. For example, you can search for the color “pink” in your shop and create a link to the things that are pink.
I use this a lot when people ask if I have something in a different color. Instead of searching for an individual listing, I’ll search for the item and it will bring up all of the variations for it.
I then send the customer that link and let them see all the options that are available.
For example, I could search for “monarch” and all of the monarch butterflies in every color would come up. That way the customer can see all of the choices in that pattern at once.
For these searches, you should copy the entire URL, not just a part of them, so that people can get to the right result.
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