There are a lot of reasons why you should have a blog for your business…Let’s talk about those, and about the reasons why you might think you wouldn’t be able to manage one.<\/p>\n\n\n\n
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![\"Should](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2023\/05\/Should-I-Start-A-Blog-For-My-Product-Business-And-What-To-Write-About-2593607-683x1024.jpeg\")
<\/figure><\/div>\n\n\n\n\n\n
Table of Contents<\/h2>\n\n- Blogging helps Google find your products.<\/a>\n\n<\/li>\n
- How can I find time to write blog articles?<\/a>\n\n<\/li>\n
- Do I have to write tutorials if I do a blog?<\/a>\n\n<\/li>\n
- What should I write about on a business blog?<\/a>\n\n\n
- \nAnswer customer questions.<\/a>\n\n<\/li>\n
- Product demos and roundups.<\/a>\n\n<\/li>\n
- Industry information.<\/a>\n\n<\/li>\n<\/ul>\n
- Should my blog be on my website?<\/a>\n\n<\/li>\n
- Monetizing your blog.<\/a>\n\n<\/li>\n
- How can blogging help me in Google search results?<\/a>\n<\/li><\/ul>\n\n\n
\n\n\n\n
\n\n\n\nSome of the links in this article are affiliate links that will pay a small commission if they\u2019re used to purchase something.\u00a0To see the entire affiliate policy click here<\/a>.<\/em><\/p>\n\n\n\n
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\n\n\n\n![\"My](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/04\/blog-article-in-google-1024x473.jpg\")
My blog article in google search results<\/a>.<\/figcaption><\/figure><\/div>\n\n\n
\n\n\nBlogging helps Google find your products.<\/h2>\n\n\n
Having a blog that’s attached to your online business provides a way for Google to find your listings faster. Writing articles that link back to your product pages makes it easier for Google to find and index them. This will get your listings into Google organic search results much more efficiently than just waiting for Google to index them separately.<\/strong><\/p>\n\n\n\nAny kind of link that you can put online that leads to a product is going to be helpful. When Google crawls websites it looks for pages, and adding links will direct Google to pages that might otherwise be way down the priority list.<\/p>\n\n\n\n
When you link from one page on your website to another page on your website it directs the Google crawlers directly to those pages, and this is a faster way to let Google figure out that your listings even exist.<\/p>\n\n\n
\n![\"Linking](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/04\/linking-to-products-in-a-blog-article.jpg\")
Linking to products in a blog article.<\/figcaption><\/figure><\/div>\n\n\nIn this example, I wrote an article about tropical-themed cake decorations, and I added a bunch of links to the article that went to the products. If Google finds the blog article, it will also have access to the product links, which helps get them found faster for Google search results.<\/p>\n\n\n\n
\n\n\n\n\nClick to read about what SEO beginning website owners need to focus on.<\/em><\/strong><\/a><\/div>\n<\/div>\n\n\n\n
\n\n\nHow can I find time to write blog articles?<\/h2>\n\n\n
It can feel like starting a blog is going to take too much time, but if you’re creating a blog to support your product-based business, you don’t have to write on a schedule. Just create articles when you have time, and if you use the questions that your customers ask you all the time as topics, you can probably get 5-10 articles written pretty easily.<\/strong><\/p>\n\n\n\nAnother way to write is to dictate instead of writing.<\/p>\n\n\n\n
As I write this blog article I’m actually busy making silicone molds for Etsy orders and talking.<\/p>\n\n\n\n
I’m dictating this article as I’m physically making the molds, so I’m not even writing anything. I’ll go back later and edit and format things, but I’ll have most of the work done at that point.<\/p>\n\n\n\n
There are so many ways that you can dictate with voice-to-text software, you don’t even need to sit down and type anything. And it makes it a lot faster to produce articles that you can then just go back and edit.<\/p>\n\n\n\n
I don’t do every article this way, but it’s definitely a time saver. And if it adds to the content on my website then I’ll continue to do it this way!<\/p>\n\n\n\n
I use the dictate feature on Microsoft Word, but there are a lot of other services that have voice-to-text. Some are free and come with your computer or mobile device, so look into those to see if they’ll work for you.<\/p>\n\n\n\n
\n\n\n\n![\"ad](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/05\/ad-for-websites.jpg\")
<\/a>Click here to get the keyword tracker and keyword lists![\"Opens](\"https:\/\/artisanshopper.com\/wp-content\/themes\/acabado\/img\/extlink.png\" "\\"Opens")
<\/a><\/figcaption><\/figure><\/div>\n\n\n
\n\n\nDo I have to write tutorials if I do a blog?<\/h2>\n\n\n
Another objection that I hear from people is that they don’t want to have to write tutorials, and they’re afraid that people are going to steal their work.<\/p>\n\n\n\n
One of the benefits of writing tutorials is that you can show people how hard it is to make your products!<\/p>\n\n\n\n
Or, on the other hand, how easy it is to use your products if you are someone who makes patterns or sells supplies.<\/p>\n\n\n\n
Depending on how you create the article it can serve your purposes, and it’s not just going to be a way for people to come in and copy your work.<\/p>\n\n\n\n
The truth is, there are so many pieces of information online already, it’s unlikely that anything that you do is going to be telling people information that they can’t already figure out.<\/p>\n\n\n\n
If you have a specific process that you use that you have created yourself, definitely don’t write about that! But there’s no harm in writing about commonly-used techniques that have already been talked about online.<\/p>\n\n\n\n
If you use this kind of article as more of a showcase of your skills than as a how-to, it will help to get traffic to your site, and it can also help your customers understand that they’re getting a genuine handmade item. Plus, they’ll get to know you better as the creator of those items.<\/p>\n\n\n
\n![\"Blog](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/04\/blog-tutorial.jpg\")
Blog tutorial that shows how to use a product.<\/figcaption><\/figure><\/div>\n\n\nIn my case, I sell cake decorating supplies, so I use my blog to show projects that my customers have done using my products.<\/p>\n\n\n\n
This helps to give people design ideas, but it also helps answer questions about how to use the products, and if people are nervous about that it takes away that fear.<\/p>\n\n\n\n
So you don’t need to give away your secrets! You can definitely write a blog without doing in-depth tutorials.<\/p>\n\n\n\n
\n\n\n\nWhat should I write about on a business blog?<\/h2>\n\n\n
If you don’t do tutorials showing how to make your products, what should you write about?<\/p>\n\n\n\n
There are a lot of things that you can write about for a product-based website, including articles about your products, your industry, and your process. <\/p>\n\n\n
Answer customer questions.<\/h3>\n\n\n
Writing doesn’t have to be complicated and it doesn’t have to be super technical. Any kind of roundup articles that you have with photos of your listings or information about them can be used to create a blog article that will direct people to your website and tell them more about your business.<\/p>\n<\/div><\/div>\n\n\n\n
The easiest thing to tackle first would be all of the questions that you get asked every single day by your customers.<\/p>\n\n\n\n
If you write each question out as a single article with a well-thought-out answer, you can just direct customers to that instead of having to repeat the same information over and over.<\/p>\n\n\n\n
This will save you time, and it’s also a way to direct people to your website when they ask you a question without explicitly saying “here’s my website.”<\/p>\n\n\n\n
When people ask me questions I give a quick response, and then I say “I wrote a blog article about this that goes into it in more detail, here’s the link.”<\/p>\n\n\n\n
It usually makes customers more comfortable purchasing from you if they can read a thorough explanation of their question. And they’ll get a better answer than they’d be able to if you just answered it quickly in a short message.<\/p>\n\n\n
Product demos and roundups.<\/h3>\n\n\n
Product demos are another topic that you can cover including showing how your products work, how to use them, and how to style them if that’s appropriate.<\/p>\n\n\n\n
Because I sell supplies I do write about some tutorials, but they usually involve the products that I sell. They’re basically product demos, so customers can look at how the products are used before buying them.<\/p>\n\n\n\n
Instead of demos, you can do product roundups that include information about the materials that you use, pictures of your products, and link to those products from the blog article.<\/p>\n\n\n
Industry information.<\/h3>\n\n\n
Writing about industry information can be a good way to show how your products fit into trends, or to showcase a collection. <\/p>\n\n\n\n
Combine industry news with a product roundup and write about things like how you’re incorporating the colors of the year or the season into your products.<\/p>\n\n\n\n
By adding a lot of photos to these kinds of posts, you won’t have to write a ton of text, you can let the photos do most of the work!<\/p>\n\n\n\n
\n\n\n\n
- \nAnswer customer questions.<\/a>\n\n<\/li>\n
- Product demos and roundups.<\/a>\n\n<\/li>\n
- Industry information.<\/a>\n\n<\/li>\n<\/ul>\n
- Should my blog be on my website?<\/a>\n\n<\/li>\n
- Monetizing your blog.<\/a>\n\n<\/li>\n
- How can blogging help me in Google search results?<\/a>\n<\/li><\/ul>\n\n\n
\n\n\n\n
\n\n\n\nSome of the links in this article are affiliate links that will pay a small commission if they\u2019re used to purchase something.\u00a0To see the entire affiliate policy click here<\/a>.<\/em><\/p>\n\n\n\n
\n\n\n\n
\n\n\n\nMy blog article in google search results<\/a>.<\/figcaption><\/figure><\/div>\n\n\n
\n\n\nBlogging helps Google find your products.<\/h2>\n\n\n
Having a blog that’s attached to your online business provides a way for Google to find your listings faster. Writing articles that link back to your product pages makes it easier for Google to find and index them. This will get your listings into Google organic search results much more efficiently than just waiting for Google to index them separately.<\/strong><\/p>\n\n\n\n
Any kind of link that you can put online that leads to a product is going to be helpful. When Google crawls websites it looks for pages, and adding links will direct Google to pages that might otherwise be way down the priority list.<\/p>\n\n\n\n
When you link from one page on your website to another page on your website it directs the Google crawlers directly to those pages, and this is a faster way to let Google figure out that your listings even exist.<\/p>\n\n\n
\nLinking to products in a blog article.<\/figcaption><\/figure><\/div>\n\n\n In this example, I wrote an article about tropical-themed cake decorations, and I added a bunch of links to the article that went to the products. If Google finds the blog article, it will also have access to the product links, which helps get them found faster for Google search results.<\/p>\n\n\n\n
\n\n\n\n\nClick to read about what SEO beginning website owners need to focus on.<\/em><\/strong><\/a><\/div>\n<\/div>\n\n\n\n
\n\n\nHow can I find time to write blog articles?<\/h2>\n\n\n
It can feel like starting a blog is going to take too much time, but if you’re creating a blog to support your product-based business, you don’t have to write on a schedule. Just create articles when you have time, and if you use the questions that your customers ask you all the time as topics, you can probably get 5-10 articles written pretty easily.<\/strong><\/p>\n\n\n\n
Another way to write is to dictate instead of writing.<\/p>\n\n\n\n
As I write this blog article I’m actually busy making silicone molds for Etsy orders and talking.<\/p>\n\n\n\n
I’m dictating this article as I’m physically making the molds, so I’m not even writing anything. I’ll go back later and edit and format things, but I’ll have most of the work done at that point.<\/p>\n\n\n\n
There are so many ways that you can dictate with voice-to-text software, you don’t even need to sit down and type anything. And it makes it a lot faster to produce articles that you can then just go back and edit.<\/p>\n\n\n\n
I don’t do every article this way, but it’s definitely a time saver. And if it adds to the content on my website then I’ll continue to do it this way!<\/p>\n\n\n\n
I use the dictate feature on Microsoft Word, but there are a lot of other services that have voice-to-text. Some are free and come with your computer or mobile device, so look into those to see if they’ll work for you.<\/p>\n\n\n\n
\n\n\n\n<\/a>Click here to get the keyword tracker and keyword lists <\/a><\/figcaption><\/figure><\/div>\n\n\n
\n\n\nDo I have to write tutorials if I do a blog?<\/h2>\n\n\n
Another objection that I hear from people is that they don’t want to have to write tutorials, and they’re afraid that people are going to steal their work.<\/p>\n\n\n\n
One of the benefits of writing tutorials is that you can show people how hard it is to make your products!<\/p>\n\n\n\n
Or, on the other hand, how easy it is to use your products if you are someone who makes patterns or sells supplies.<\/p>\n\n\n\n
Depending on how you create the article it can serve your purposes, and it’s not just going to be a way for people to come in and copy your work.<\/p>\n\n\n\n
The truth is, there are so many pieces of information online already, it’s unlikely that anything that you do is going to be telling people information that they can’t already figure out.<\/p>\n\n\n\n
If you have a specific process that you use that you have created yourself, definitely don’t write about that! But there’s no harm in writing about commonly-used techniques that have already been talked about online.<\/p>\n\n\n\n
If you use this kind of article as more of a showcase of your skills than as a how-to, it will help to get traffic to your site, and it can also help your customers understand that they’re getting a genuine handmade item. Plus, they’ll get to know you better as the creator of those items.<\/p>\n\n\n
\nBlog tutorial that shows how to use a product.<\/figcaption><\/figure><\/div>\n\n\n In my case, I sell cake decorating supplies, so I use my blog to show projects that my customers have done using my products.<\/p>\n\n\n\n
This helps to give people design ideas, but it also helps answer questions about how to use the products, and if people are nervous about that it takes away that fear.<\/p>\n\n\n\n
So you don’t need to give away your secrets! You can definitely write a blog without doing in-depth tutorials.<\/p>\n\n\n\n
\n\n\n\nWhat should I write about on a business blog?<\/h2>\n\n\n
If you don’t do tutorials showing how to make your products, what should you write about?<\/p>\n\n\n\n
There are a lot of things that you can write about for a product-based website, including articles about your products, your industry, and your process. <\/p>\n\n\n
Answer customer questions.<\/h3>\n\n\n
Writing doesn’t have to be complicated and it doesn’t have to be super technical. Any kind of roundup articles that you have with photos of your listings or information about them can be used to create a blog article that will direct people to your website and tell them more about your business.<\/p>\n<\/div><\/div>\n\n\n\n
The easiest thing to tackle first would be all of the questions that you get asked every single day by your customers.<\/p>\n\n\n\n
If you write each question out as a single article with a well-thought-out answer, you can just direct customers to that instead of having to repeat the same information over and over.<\/p>\n\n\n\n
This will save you time, and it’s also a way to direct people to your website when they ask you a question without explicitly saying “here’s my website.”<\/p>\n\n\n\n
When people ask me questions I give a quick response, and then I say “I wrote a blog article about this that goes into it in more detail, here’s the link.”<\/p>\n\n\n\n
It usually makes customers more comfortable purchasing from you if they can read a thorough explanation of their question. And they’ll get a better answer than they’d be able to if you just answered it quickly in a short message.<\/p>\n\n\n
Product demos and roundups.<\/h3>\n\n\n
Product demos are another topic that you can cover including showing how your products work, how to use them, and how to style them if that’s appropriate.<\/p>\n\n\n\n
Because I sell supplies I do write about some tutorials, but they usually involve the products that I sell. They’re basically product demos, so customers can look at how the products are used before buying them.<\/p>\n\n\n\n
Instead of demos, you can do product roundups that include information about the materials that you use, pictures of your products, and link to those products from the blog article.<\/p>\n\n\n
Industry information.<\/h3>\n\n\n
Writing about industry information can be a good way to show how your products fit into trends, or to showcase a collection. <\/p>\n\n\n\n
Combine industry news with a product roundup and write about things like how you’re incorporating the colors of the year or the season into your products.<\/p>\n\n\n\n
By adding a lot of photos to these kinds of posts, you won’t have to write a ton of text, you can let the photos do most of the work!<\/p>\n\n\n\n
\n\n\n\n - Product demos and roundups.<\/a>\n\n<\/li>\n
![\"Google](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/04\/adsense-logo.jpg\"){kind=logo}
![\"Awin](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/04\/awin-1024x456.jpg\")
![\"Two](\"https:\/\/artisanshopper.com\/wp-content\/uploads\/2022\/04\/two-blog-articles-1024x618.jpg\")