If you have a creative business (or if you sell vintage items), you probably don’t want to stick with a standard business card.
Selling handmade items, vintage items, or digital designs gives you a little more flexibility with the kind of things that you can do with your business cards, as demonstrated in the samples that the Artisan Shopping Directory members showed me.
First, though, what should you include with your business card information?
What to include on a business card.
The vast majority of business cards end up in the trash, so if there’s a way that you can make yours look a little different and stand out, it will definitely help.
Your business card should have the basics of how people can contact you, but you can also add other things that will be eye-catching and will make people want to save your card to refer to.
Every business card should have, as a bare minimum:
Honestly, that’s about it as far as the things that you SHOULD have on a business card. Other than that, it’s all optional.
Some things are better to have than others, but you basically want to give people the information about your business on your cards, and also add a reason why they should contact you.
Think of your business card as a little billboard. It should represent your business well and also communicate reasons why someone would want to shop with you.
You can add things to your card that will tell people a little more about your business, and that might make them want to go to your website to learn even more there.
Some optional things to put on a creative business card are:
- Social media accounts (even if it’s just the logo to show that you’re on there, if the account is the name of your business.)
- Mailing address, or shop address if you have a storefront where people can go to shop.
- Business slogan
- Types of products that you sell
- Photos of products
- Graphics that show your work
- QR code to the website or email list signup
In addition, you don’t have to stick to a basic business card size. You can hand people a flyer or a postcard-sized card that has business and product information instead of a smaller card.
These are some of the business cards that the Artisan Shopping Directory Members use, and some of them change on a regular basis. (I removed the phone numbers and email addresses to avoid spammers taking them!)
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Jennifer of Jenny Pat Designs says “This is side one, I have my important info on the other side. I change up the image on this side every time I order a new batch of cards.”
Paula McNulty uses a QR code on her business card, which is a quick way for people to access your website or your mailing list signup.
Lisa, owner of Ila and Alice, uses graphics to represent her business, which is postcards, junk journals, and paper art.
Tina, owner of Bello Glass by Tina, uses a postcard-sized card that’s folded in half, with a lot of information about her products and business, a QR code, and photos of her work.
In this photo, the top image is on the back when it’s folded, and the front is on the right. The bottom image is on the inside of the folded card.
Sandra, owner of Kenny and Co., has her social media and QR code on her card along with the basics:
Gwynne, owner of EnlivenAdorn, uses a square business card, which is different and will make people notice it.
Kerrie, owner of How Fast Time Flies Vintage, also has a square card.
Mary, owner of Li’l Fox Designs, has a business tagline on her cards, plus social media icons.
If you have the same name on social media as your business name there’s no need to add your username for those sites if you don’t have space, the logo will show people that you have accounts there.
Lyndsay, owner of Pony Express Graphics, has a two-sided card with contact info on one side and business info on the other.
Lisa, owner of Fuse Muse Fused Glass, has her business card in a vertical format.
Rosanna, owner of Here’s Your Sign Company, includes her email signup and social media on her business cards.
Dana of Printress Designs uses her card to list the types of products she offers.
Elodie, owner of AmourDeSea, has a square card with gold text and a photo on the front, with social media and website address on the back.
Jennifer of Popwheel Art, has a graphic on the front of her card and the contact info on the back.
Lisa owns Lucy’s Vintage Gifts, and she uses her business card to provide contact information and a QR code that customers can use to get to her Instagram account.
Tiffany of RaynEdge has a minimalist business card that matches the mood of her business. She sells upscale silver jewelry with a goth edge, and this card reflects that.
Shumi owns Shokh Jewelry, and uses a QR code that sends people to her email list signup form.
Dalia, owner of KinderKlips, says that she doesn’t have an official business card, but she puts this insert into packaging with each order. It accomplishes the same thing and has the same contact information that customers can use to find her online.
Birgit owns a few different businesses and uses different cards for each one. This is the one for Winter 1884 Perfumery:
This is the one for The Wishing Thorn:
This is the insert that Birgit puts in her packages, and the photo on this one changes to make each one a limited edition.
Helen, owner of Helen Makadia Fine Art Photography, uses an unusual shape for her business card, and a vertical orientation.
Dougie, owner of Shadowmyths, has a minimalist card that features his artwork and business logo.
Susan, owner of Windflower Market Co., has a classic business card with the logo and contact information.
Erika owns Eclectiquas, and her business card has the basic contact information and business info.
Jane owns Titian Rose, and has a dark card with lighter text and design. The front has the business tagline and the back has her contact and social media information.
Tonya, owner of Mother Goddess Design, uses a product photo and a QR code on her business card.
Spangler Stitchin’ Station owner Lisa uses a simple graphic with contact and website information on her card.
Carrie, owner of More Love Mama, has a colorful card with the logo, website and contact info on it.
Janelle, owner of Mothweed Cottage, has a business card with a dark background and lighter text, and has a tagline saying what she sells.
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